About NOËL Family Distillery

At NOËL Family Distillery, we’re dedicated to capturing our state’s enthusiasm for life, in hopes of sharing it with the world. Our rich history and family passion is poured into every bottle.

It is our mission to produce premium but approachable ultra-premium spirits with natural ingredients. The result? An exceptional, authentic line of ultra-premium craft-spirits with perfected natural flavors – an accessible luxury for anyone.


late 1800s

Our roots reach back to the late 1800s in Donaldsonville, Louisiana. Since the first harvest, the NOËL Family has focused on producing the highest quality sugarcane products. Our commitment to perfection has pushed us beyond sugarcane country, into the world of business, aviation and now, fine spirits.

Chip Noel, Master Distiller

Chip Noel, master distiller and visionary of the NOËL Family Distillery, traveled near and far as a jet pilot, never forgetting his origins in the sugarcane fields. With the spirit of Louisiana beneath his wings, Chip set out to discover life’s finest offerings. The pursuit of luxury and life led him on a journey from coast to coast, only to reveal that nothing is sweeter than home.

Natalie Noel, CEO

Natalie Noel, CEO and product visionary, earned a bachelor’s degree in marketing and a collegiate basketball scholarship from the University of Louisiana at Lafayette, and an M.B.A from Louisiana State University in Baton Rouge. Her love of product development, tequila, and craft cocktails helped her partner up with dear ol’ dad and start this adventure together!


Chip & Natalie Noel

Chip and his daughter, Natalie Noel, decided to start a distillery in their hometown. Along with local farmers and the residents of Donaldosnville who invested in the distillery, this has been a process labored in love and persistence.

Our products highlight the pursuit of adventure but never forfeits quality, heritage, or our dedication to excellence. Distilled just 25 feet above sea level, on the banks of the historic Mississippi River, each spirit fully embodies the essence of living well.

From our lands to your hands, we hope to remind you with each sip, a taste of luxury is never too far from home.



You may be wondering why we have a frog on everything? Are we just obsessed with frogs? Maybe.

The real story is that the green tree frog is the official Louisiana state amphibian!

We love our state and we’re proud to represent Louisiana no matter where we are in the world.

Also, did you know the frog has been a symbol of luck, creation, and prosperity?

So you might see the frog everywhere on our site as well as building. This way we can get as much luck and prosperity starting this new venture.